Mythic Quest season 3 trailer mocks Apple’s Think Different ads

The trailer for season 3 of Mythic Quest, Apple TV Plus’ comedy show about game development, debuted on Tuesday, and as with previous seasons, it seems to tackle a lot of the big issues in game development today: the difficulty of adapting playable experiences into movies; having to deal with massive egos; and the metaverse. The season will mainly focus on Ian (Rob McElhenney) and Poppy’s (Charlotte Nicdao) new studio, David (David Hornsby) taking on his leadership role at the titular Mythic Quest studio, and Brad (Danny Pudi) coming back from prison — and maybe discovering or doing something sinister.

Even though it’s Apple TV Plus show, there are a few jokes that poke fun at the company; the intro is a reference to the famous “Think Different” campaign, and a character talks about how they haven’t had a phone for months — almost unthinkable in a universe where everyone else is using the latest iPhone, Apple monitors, and AirPods Max… seemingly while using a PC. (That’s not surprising for a game dev, but if you’re not all in on Apple, you’ve probably got better headphone options).

As you might expect from a show centered on a bunch of people obsessed with gaming and making money, there’s also a metaverse mention. If Mark Zuckerberg is to be believed, his company and Apple are in a fight for the very soul of the virtual reality-driven future, though Tim Cook has expressed doubts over how much time people will actually want to spend in VR.

In the interest of full disclosure, this trailer is my first exposure to the world of Mythic Quest. Even though I had to reference Wikipedia to figure out who any of the characters were, I still got quite a few laughs out of the experience, so I think I’ll have to check out the first few seasons. One of my co-workers recommended starting with the pandemic episode (which apparently has an interesting behind-the-scenes story), so it sounds like there’s a lot to look forward to. I’ve got at least a little time to catch up; season 3 will premiere on November 11th.